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A must-have planning tool for online insurance

The definitive digital guide to UK Insurers

Unrivalled insights, comprehensive view of the sector

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250 Insurer brands

We review over 250 leading Insurer brands, representing 90% of the UK's direct insurance market

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8 product lines

Car, Home, Pet, Travel, Bicycle, Short-term Rental, Short-term Car, and Gadget Insurance

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18 digital capabilities

Audit of key digital capabilities e.g. quick quote, online MTAs, FNOL, Webchat, Chatbots etc.

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7,500 user journeys

1000s of screen captures & videos of user journeys plus expert UX reviews & analysis

Altus
Tap into a wealth of data on digital maturity in insurance, all in one place. A fantastic planning resource for Insurer brands and wider stakeholders supporting the sector Mark Andrews Director of Insurance, Altus Consulting

Helping you improve digital performance

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Identify trends, gaps & opportunities

Insights on tap. Keep abreast of sector developments, inform your planning, reduce your ongoing research effort with DigitalBar's Insurer brand profiles, customer lifecycle analysis, customer journey showcases, and expert UX assessments - compare over 250 insurers.

Personalised DigitalBar demos available.
30-60 minutes.

Request a demo now
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Expert UX reviews - pinpoint competitor strengths and design shortfalls

DigitalBar is unique.

No other benchmarking resource provides an apples-to-apples comparison of online insurance quote & buy journeys.

Quickly understand competitor strengths and design shortfalls. UX reviews are supported by customer journey showcases with 1000s of screens and video captures.

More about our UX scoring
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DigitalBar is unique. No other resource provides an apples to apples comparison of UX standards in insurance Simon Fenn Co-Founder, Pancentric Digital

Extra analysis and insights

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Welcome to faster smarter quote & buy

Reduced question sets and data enriched assumptions is speeding up online quotation times. This is broadly good news for consumers. But well considered UX is key.

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Let's give the Voluntary Excess question a better home

The question about Voluntary Excess is something of a beef for the UX team at Pancentric. It's a lost soul of a question with many online insurer brands misjudging its deployment. Here is our UX assessment and guideline to future design.

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7 things we like about Hastings Direct Car Insurance

Hastings Direct has invested significantly in their quote & buy experience, scoring high across all DigitalBar UX test categories. Other car insurer brands are doing good things too, but Hastings leads the pack. Here's our round-up of what good looks like, Hastings style.

 

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Home insurance Altus Consulting

How insurers' digital capabilities have evolved during our years of research

View our infographic showing how the Home insurance digital capabilities have evolved over time for leading insurers